Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation, it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This audiobook looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers.

autor: Pauline Rowson

d³ugo¶æ: 01:32:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-001-0

data: 2007.08.24

cena: 50.90 PLN

kategorie: Biznes I Gospodarka /