In Risk in banking. A post-crisis perspective Leszek Czarnecki tries to analyze a financial crisis of 2007-2008, and looks at managing a risk in banking operations from a different perspective. The first chapter is a résumé of changes in perceiving the risk in banking activities. In the second chapter Leszek Czarnecki analyzes some of the latest financial crisis" causes. The third chapter is an introduction to entropy as a way of describing financial stability of a bank. Two following chapters consist areas of banking activities which have the biggest influence on the level of entropy.  In the seventh chapter Czarnecki shows practical ways of using the entropy model. The last chapter is a case study of creation and development of Getin Holding, the fastest growing financial business in Poland.   Leszek Czarnecki - Chairman of the Supervisory Boards of Getin Holding S.A. and Getin Noble Bank S.A. Main shareholder of 6 companies listed on the WSE. He built European Leasing Fund from the scratch, later he created Getin Noble Bank, nowadays the biggest Polish private bank, as well as Getin Holding - the financial group. He was awarded by several business organisations, Polish and foreign media. "The Financial Times" recognised him as one of the emerging stars of European business , and he was the only Pole on the list. "The Wall Street Journal" awarded him as one of the best managers in Central Europe .

autor: Leszek Czarnecki

wydawca: Studio EMKA

issn: 978-83-62304-30-1

data: 2011.08.05

cena: 49.49 PLN

kategorie: Literatura Faktu / 

  

Simply business written by Leszek Czarnecki is a book based on his experience and lessons learned. This book is dedicated to those willing to start their own business and those already having a firm. In the introduction Leszek Czarnecki wrote that he would like to present entrepreneurs as normal people, making mistakes, with fears and living in a constant stress. This is why Czarnecki writes about risks, both professional and personal. In the first part Leszek Czarnecki guides newly born entrepreneurs. Step by step he leads them into a proper way of thinking and tells them what they need to do when starting a business venture. Second part is addressed to those already running their firms. Czarnecki presents the most common problems, ways of financing, mergers and acquisitions, and other aspects of business based on his experience. Third part is all about managing the success. Leszek Czarnecki reminds his readers about the well-known saying - it"s easier to make money than to keep it . This is why he shares his story of success, as well as 20 other the biggest Polish entrepreneurs.   Leszek Czarnecki - Chairman of the Supervisory Boards of Getin Holding S.A. and Getin Noble Bank S.A. Main shareholder of 6 companies listed on the WSE. He built European Leasing Fund from the scratch, later he created Getin Noble Bank, nowadays the biggest Polish private bank, as well as Getin Holding - the financial group. He was awarded by several business organisations, Polish and foreign media. "The Financial Times" recognised him as one of the emerging stars of European business , and he was the only Pole on the list. "The Wall Street Journal" awarded him as one of the best managers in Central Europe .

autor: Leszek Czarnecki

wydawca: Studio EMKA

issn: 978-83-62304-29-5

data: 2011.08.05

cena: 49.49 PLN

kategorie: Literatura Faktu / 

  

From the very beginning of our civilization we are exposed to the influence of advertising in a variety of forms. The key to success is very close and it is called: advertising campaigns. One of the most popular companies in the world has scored a success that one has never ever dreamt about before -  C o c a - C o l a . The major target of this dissertation is to present the way the Coca-Cola Advertising Campaigns have developed since the birth of the company in May, 1886 till 2007. "The Development of Coca-Cola Advertising Campaigns (1886-2007)"  is divided into three chapters: 1.The Basic Concepts of Advertising  ( theory and history of advertising), 2.The Development of Coca-Cola Advertising Campaigns ( brief history of the "Coke"  Company and the Coca-Cola Advertising Campaigns  including the case of changing the national symbols such as Santa Claus), 3.The Discourse Analysis and Advertising  (the language analysis in advertising campaigns, the language of advertising). "Welcome to the Coke Side of Life" Od zarania dziejów reklama, przybieraj±c ró¿ne formy,  ma wp³yw  na nasze ¿ycie. Klucz do sukcesu jest bardzo blisko. Tym kluczem s± kampanie reklamowe. Jedna z najbardziej znanych firm na ¶wiecie osi±gnê³a sukces, o którym wiêkszo¶ci z nas nawet siê nie ¶ni³o. T± firm± jest C o c a - C o l a. Najwa¿niejszym celem tej pracy jest zaprezentowaæ, w jaki sposób ewoluowa³y kampanie reklamowe firmy Coca-Cola od momentu jej powstania (Maj 1886 r.) do roku 2007. "Coca-Cola - Rozwój kampanii reklamowych (1886-2007)" sk³ada siê z trzech czê¶ci: 1.Podstawowe zagadnienia reklamy  ( teoria, historia reklamy), 2.Rozwój kampanii reklamowych firmy Coca-Cola ( historia i rozwój kampanii reklamowych Coca-Coli, wp³yw kampanii reklamowych firmy Coca-Cola na zmianê postrzegania symboli narodowych), 3.Analiza tre¶ci jêzykowej w reklamie  (analiza jêzyka reklamy i kampanii reklamowych). "Witaj po radosnej stronie ¿ycia"

autor: Aleksandra Justyna Kulawik

wydawca: Wydawnictwo e-bookowo

issn: 978-83-61184-69-0

data: 2009.01.01

cena: 18.15 PLN

kategorie: Literatura Faktu / 

  

Life can be stressful, so it?s important to make the most of tranquil moments and simple pleasures. Let this beautiful photographic book remind you how to find them: ? lying in the bath with a glass of wine ? inhaling the aroma of freshly laundered sheets or baked bread ? feeling dew on grass under your feet ? listening to the cat purring or the beautiful silence when the children finally go to sleep.

autor: Alastair Williams

wydawca: Matrix Digital Publishing

issn: 9781848395619

data: 2007.06.04

cena: 30.52 PLN

kategorie: Literatura Faktu /