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E-prasa Ebooki Audiobooki E-podręczniki Audiobooki angielskie Ebooki (j. angielski) |
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| | | |  | What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide will show you: how to open articles how to make them flow and use good closing paragraphs how to use case studies where to find experts and how to interview them how to write the article up how to approach magazines to secure a commission how to design and layout newsletters Suitable reading for anyone wishing to enter the freelance writing field as well as those working within organisations who need to produce newsletters and articles. autor: Pamela Brooks długość: 01:53:00 wydawca: Matrix Digital Publishing issn: 978-1-84839-051-5 data: 2008.01.28 cena: 50.90 PLN |
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| | | |  | A certainty in life is that things will change - sometimes bringing new experiences we enjoy and at other times those we would prefer to avoid. While change may be certain, our natural aversion to it creates conflicting pressures. Failure to recognise and address these conflicts is the main reason why change initiatives do not produce the gains, growth, and security anticipated. This book will help you to understand what drives change in your organisation. It will also show you: how to identify the influencers of change how to deal with negative reactions how to recognise and deal with the barriers to change autor: Brian B. Brown długość: 01:52:00 wydawca: Matrix Digital Publishing issn: 978-1-84839-049-2 data: 2008.01.25 cena: 50.90 PLN |
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| | | |  | In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference. autor: Pauline Rowson długość: 02:02:00 wydawca: Matrix Digital Publishing issn: 978-1-84839-048-5 data: 2008.01.23 cena: 50.90 PLN |
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| | | |  | Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail. autor: Pamela Brooks długość: 01:38:00 wydawca: Matrix Digital Publishing issn: 978-1-84839-046-1 data: 2008.01.18 cena: 50.90 PLN |
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| | | |  | This easy step-by-step guide will show you how to make meetings more effective; how to get meetings off to the right start; how to get difficult messages across; how to encourage participation; how to manage conflict in meetings; how to set agendas and keep the meeting focused; whether or not to call a meeting; and the alternatives to meetings. autor: Brian Lomas długość: 01:47:00 wydawca: Matrix Digital Publishing issn: 978-1-84839-043-0 data: 2008.01.18 cena: 50.90 PLN |
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