Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the ""football equivalent of a rubbish dump"" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single-mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business. How did she do it? How did a 23-year-old woman with little previous experience at this level of management walk into a man's world and achieve such success? In Playing to Win, she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self-help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self-help, her principles apply across all areas of experience - work and personal life. Playing to Win is a handbook for success in any situation. Moving from Karren's story, how she has transformed a business and maintained a full and stable personal life, to a chapter-by-chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.

autor: Karren Brady

d³ugo¶æ: 05:09:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-154-3

data: 2008.11.27

cena: 50.90 PLN

kategorie: Biznes I Gospodarka / 

  

Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many. This highly practical guide will take you through the telemarketing call step by step. It will show you not only how to conduct your telemarketing and cold calls in a professional manner, but will also give you the confidence to succeed. In this guide you will learn some positive telephone techniques to help you get through to the right person; how to promote the benefits of your services or products over the telephone, how to plan and structure your calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure an appointment, or achieve your objective, and how to convert enquiries into sales.

autor: Pauline Rowson

d³ugo¶æ: 01:58:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-105-5

data: 2008.08.14

cena: 50.90 PLN

kategorie: Biznes I Gospodarka / 

  

Challenge the normally accepted limits of ""what is possible"" in business Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things. In this book John Forbat, serial entrepreneur, covers: - Characteristics you will need to succeed. - Issues that start-ups face. - The TASK principle and the 4 T's. - Management and company politics. - Spotting unrecognised markets. - Convincing people that the ""cure for which there is no ill"" does have an ill. - The importance of R&D and how it doesn't have to cost thousands. - How necessity can be a real mother of invention. and much more! Also included are case studies which provide fascinating insights into how the author: operated a company on two continents (without capital!); turned a company facing insolvency into a takeover target; and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p.a. The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.

autor: John Forbat

d³ugo¶æ: 04:44:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-090-4

data: 2008.06.16

cena: 66.20 PLN

kategorie: Biznes I Gospodarka / 

  

It's back - and this time it's even more revealing. In this completely updated and expanded edition, top trader Robbie Burns gives you the lowdown on the strategies you need to make money from the stock market without having to sit at a screen all day. Robbie quit the rat race in 2001, and believes you can do it too.The original Naked Trader flew off the shelves as the glowing reviews from readers mounted up. This new edition contains loads of new stuff: more essential tips, more key facts, more ideas, more insights, more real-life tales and an awful lot more toast. Robbie, aka the Naked Trader, is your expert and highly entertaining guide to the often baffling world of the stock market. In between cups of tea, rounds of toast and the occasional 'cuddle' with Mrs Naked Trader, he describes the straightforward techniques that have enabled him to succeed in the markets, escape the rat race and make a lot of money. This audiobook tells you all you need to know. If you're a complete beginner you can start here or if you're currently trading but want to learn some new ideas - get listening now! Robbie reveals his trading secrets gathered from 10 years of money making. From how to find good shares in the first place, ensuring you don't buy a complete stinker, to using spread betting to enhance gains and how to make big returns quickly from smaller companies. There's also his simple ""traffic lights"" system, which makes reading company reports a doddle, and real traders reveal their horror stories and winning tips! This time, Robbie reveals his top 10 secret winning strategies - 10 sure-fire ways to ensure only the best shares get bought. Plus, how to get the confidence to hold onto winning shares and get rid of losers, and how to buy and sell at the right time. Packed with practical and easy to follow advice, everything is explained simply with none of the incomprehensible jargon found in so many other books.

autor: Robbie Burns

d³ugo¶æ: 08:06:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-079-9

data: 2008.04.16

cena: 50.90 PLN

kategorie: Biznes I Gospodarka / 

  

You need customers but don't know how to get them. You do NOT want: gurus talking in lofty terms about having the right attitude, understanding psychology and other great sounding but ultimately unhelpful theories. You do want: a SIMPLE, practical guide on how to sell over the phone or how to arrange meetings that you can convert to sales. No gimmicks. No tricks. No nonsense. And you want it written by someone who has been successfully selling and managing sales people for years (preferably decades). The 7 Biggest Mistakes When Making a Sales Call or Meeting is exactly that. In it you will be taken through the seven basic steps of how to select your target market, prepare for a call, create an irresistible angle, get all the information you need from the customer, present your product or service and close the sale. It's written by David Ryder who has 20 years' experience of field and telesales. He's broken company records while selling in the UK, Europe, Asia and North America. He's sold to everyone from garage mechanics to the world's richest lawyers and bankers. He's developed a system that he himself has used and honed. It's simple and it works. This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks.

autor: David Ryder

d³ugo¶æ: 00:26:00

wydawca: Matrix Digital Publishing

issn: 978-1-84839-070-6

data: 2008.03.18

cena: 30.52 PLN

kategorie: Biznes I Gospodarka /